A process redesign consultancy and outsourced production partner for communications firms

More capacity from the team
you already have.

Mekong Bridge Advisory redesigns the work that quietly consumes senior time: drafts that come back, tasks that wait, knowledge that sits with one person.

Once the process is proven, MBA can stay on to help run it.

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Where capacity is being lost

Three problems most communications firms already have.

You will not see these on a status report. You see them as another revision round, another explanation of what the team already knew, another day waiting on a decision.

  • Inconsistent output

    Quality varies between people and accounts, so work returns for correction or substantial rewriting instead of moving forward.

    Every return trip is paid for twice.

  • Knowledge leaves with people

    Client preferences, approved wording and previous decisions sit with individuals. Each handover forces the next person to relearn the account.

    Every handover makes someone senior teach the account again.

  • Senior time disappears into oversight

    Experienced people spend their time supplying information the process should already hold, and correcting routine work it should already prevent.

    It never shows as a cost. It shows as no one senior being free.

What it costs

The cost is not only senior hours. It caps the work your team can carry, and turns every rise in demand into a hiring question.

What changes for your firm

What the firm already knows should be built into how it works.

What a team needs to do good work usually exists already – in senior heads, in past approvals, in how a client likes things handled. It is just not there when the work starts.

  1. 01

    Capture what the team already knows

    Client preferences, account history, approved sources and previous decisions, collected out of memory and conversation and into the process.

  2. 02

    Build it into a consistent way of working

    Established knowledge, required checks and clear review points applied before production moves, not after the draft returns.

  3. 03

    Give senior people more time for judgment, clients and growth

    Only genuinely new decisions reach a senior person, so senior time goes to counsel, relationships and new business.

What MBA can do

Two connected offers, in a deliberate order.

Process redesign is the core of the work and delivers value on its own. Production follows once the standard exists and you want MBA to help run it. Two supporting capabilities sit alongside both.

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The core offer

Process redesign consulting

Diagnose where capacity is being lost, identify the causes and redesign the workflow so the right knowledge and checks enter before production begins.

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Where more capacity is needed

Outsourced communications production

Recurring production operated by MBA against the agreed process, sources, templates, quality checks and escalation points – media monitoring, recurring reporting, research and content workflows.

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Alongside both

Supporting capabilities

AI-search visibility, and business-development and pitch support. Specialist workflows available alongside the core offer, not a substitute for it.

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Why MBA

Three capabilities to redesign the work.

Experience without method produces observations rather than change. Method without experience misses where the waste hides. Governance keeps the process accountable as it scales, and keeps a person answerable for the result.

01

Communications-industry experience

How client preferences, approved sources, revision cycles and senior review shape agency work.

What this enables

See where the waste hides.

02

Lean Six Sigma discipline

Measure how the process operates, find root causes and redesign through DMAIC. Lean Six Sigma certified.

What this enables

Turn frustration into measured improvement.

03

AI governance

Defined sources, human review points, quality controls and clear accountability. Sensitive decisions, exceptions and final approval stay with experienced people. AIGP-certified (IAPP).

What this enables

Keep it controlled as it extends.

The combination is the point. It lets MBA diagnose the problem, redesign the process and help operate the result.

What the redesign returns

What changed when the process was rebuilt.

Three workflows redesigned within one client account. These are observed outcomes; results vary according to the process, task volume and existing operating model.

View case studies

  1. Senior capacity reclaimed

    of potential monthly capacity, identified across two of the workflows shown – talking-point preparation and daily media monitoring.

    An illustrative estimate, not a projected result.

    Qualification: Actual capacity depends on workflow frequency, production volume, team time and the current operating process. MBA establishes the relevant baseline during the diagnostic.

  2. Work that holds its standard

    Three workflows, each rebuilt so the information and checks the work depends on are applied before production rather than after review.

    Knowledge continuity
    Before

    Knowledge leaves when the account changes hands.

    After

    Knowledge stays in the firm: retrievable, and decisions can be retraced.

    Talking-point preparation
    Before

    More than three hours per pack.

    After

    Approximately 1.5 hours, review-ready.

    Media monitoring
    Before

    Approximately 30–40 minutes per account.

    After

    Around five minutes per account.

  3. Room to grow without hiring first

    Additional client work does not always have to trigger an immediate hire.

    These are observed outcomes from redesigned workflows within one client account. Results vary according to the process, task volume and existing operating model.

Start the discussion

Start where the work is costing you most.

A short conversation is usually enough to tell whether there is something worth examining.

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